The passage below is accompanied by questions and you will consider how the passage might be revised to improve the expression of ideas, or you will consider how the passage might be edited to correct errors to sentence structure, usage, or punctuation.
When we hear about the opinions of "ten scientists" or "ten dentists," or we hear that things are "clinically proven" or "lab-tested," for (1) example, and we might expect to be reading scientific journals. However, these phrases and statistics are well-known outside of scientific circles because they are so commonly used in a less likely place: advertising. It's not enough for, say, a shampoo to promise clean hair: it seems the only way to shampoo is (2) by lowering the price and offering special deals and coupons.
A. NO CHANGE.
B. example, consequently we
C. example: we
D. example, we
(2) which provides the most relevant detail?
A. NO CHANGE
B. to merge into larger corporations and reduce the number of shampoo brands.
C. by comparing the product to other products customers buy more regularly.
D. to promise 40% more volume and bounce or 60% fewer split ends than other brands.
(1) D. This question has answers with Stop punctuation, so use the vertical line test. In this sentence, the idea before the punctuation is When we hear about the opinions of "ten scientists" or "ten dentists," or we hear that things are "clinically proven" or "lab-tested," for example is incomplete. Therefore, it cannot precede a colon, eliminating (C), nor can it precede the combination of a comma and a coordinating conjunction, eliminating (A). Choice (B) adds an unnecessary wrod, thus making (D) the best answer.