2. Enrollments from California are up 46 percent in six years.
“Stress in California,” said Kent Hopkins, vice president of enrollment management at A.S.U., “is definitely an advantage as we talk to California students and their parents.” One student turned down University of California, Berkeley, and canceled her Columbia University interview!
3. Alabama has invested $100M to lure students who do not qualify for federal financial aid.
The university is spending $100.6 million in merit aid, up from $8.3 million a decade ago and more than twice what it allocates to students with financial need. It also has hired an army of recruiters to put Bama on college lists of full-paying students who, a few years ago, might not have looked its way. The University of Alabama has 45 recruiters — 36 outside of Alabama.